Xiaomi 15T Regional.
Mi Momento
Xiaomi 15T
Photography: Rodrigo Chapa, Rodrigo Chapa, Rodrigo Chapa, Rodrigo Chapa,
“Mi Momento” campaign was a monumental initiative deployed across Central and South America. Reaching an audience of over 150 million people, the project celebrated the essence and warmth of Latin American culture. Through an extensive documentary series, the campaign demonstrated that beyond technical precision, true perfection lies in human connection.
Role
Creative and Art Director
Segment
Premium
Timeline
2025
Scale
over 180 ppl involved
Focus narrative
Bringing this massive vision to life took a month of non stop production across eight cities in five countries. Managing everything from the initial brief and budget to communicating international agencies, the project delivered 5 videos and over 120 curated photos.
To keep the storytelling authentic, the campaign tapped into the unique perspectives of local photographers. By blending documentary, street, and nature photography, it showcased the 15T’s immense versatility while building a premium, unified brand presence across Latin America.
Strategic indoor and outdoors OOHs takeovers dominated high traffic centers, maximizing brand visibility and driving consumer consideration.
All across LATAM including Malls, Airports, Plazas, and more.
