Buscando el dorado
Xiaomi 15T Mex.
Photography: Rodrigo Chapa, Rodrigo Chapa, Rodrigo Chapa, Rodrigo Chapa,
Crafted exclusively for Mexico, “Buscando el Dorado” was built entirely around the hero color of the Xiaomi 15T Series and its ecosystem of wearables and smartband devices. The concept transformed a color feature into an artistic exploration, finding the elegance of gold in everyday Mexican culture, from historic palaces and public plazas to traditional food and musical instruments.
Role
Creative and Art Director
Segment
Premium
Timeline
2025
Territory
Mexico
Visual language and cohesive color palette across all points spanning from productions, immersive pop up, launch event, offline assets ensuring the premium golden aesthetic remained the central focus of the narrative.
Buscando el dorado Dorado campaign had multiple touchpoints, from a pop-up guided by the campaign’s aesthetic
To a launch event within the same visual spectrum creating a cohesive spectrum.
