Xiaomi 15
Xiaomi Creators
Xiaomi 15
Photography: Mauricio Hernandez, Rodrigo Álvarez, Nicolas Agency: Zummatra
The Xiaomi 15 campaign was designed to shift the spotlight from the product to the people using it. We wanted to build a platform that empowered local talent across the country to tell their own authentic stories.
Role
Creative project Lead
Segment
Premium
Timeline
2025
Reach
40M
The result was a massive, decentralized visual campaign driven purely by raw talent and community engagement. It successfully transformed users into brand ambassadors, highlighting the device’s versatility through the very people it was built for.
The goal was Mexico’s cultural richness from visually demanding angles: Mauricio Hernández inside the world of Lucha Libre, Rodrigo Álvarez capturing the ancestral Xinacates rituals, and Nicolás exploring haute cuisine. This approach proved the success in real-world scenarios, handling complex textures and challenging lighting.
Instead of traditional advertising, webuilt a collaborative documentary format that turned technical specs into tools for artistic expression. The result was a multifaceted campaign that cemented the brand not just as a tech leader, but as a facilitator of authentic, high-impact visual storytelling.
